#GivingTuesday: Follow Up Email [Samples Included]

November 16th, 2017

GT-followup-emails
There are three things you should communicate to your supporters the Wednesday after #GivingTuesday: Thank you, results, and/or we missed you.

Each of these opens a door for you to continue the relationship with your audience and set the stage for your next effort—in this case, end of year fundraising.
 
Sample Thank You Email

Pro-Tip: Email directly from FundEasy and simplify the process.

Subject: You helped us reach our goal! 

Thank you for joining us this year for #GivingTuesday. Your prayers and donation helped us achieve our goal and we raised [Amount Raised] for our mission!

We were so blessed to have so many needs filled yesterday and we have more opportunities available to work alongside you. We invite you to learn more about volunteering [link to volunteer info], joining our prayer team [link to prayer calendar], and giving toward our end-of-year goal [link to Donation Page].

Thank you for your generous support—both prayerfully and financially. Together we’re making a difference!

“God is not unjust; he will not forget your work and the love you have shown him as you have helped his people and continue to help them.” Hebrews 6:10

[Signature]

P.S. Our #GivingTuesday page will be live for the next 30 days to help us reach our year-end goal of [Fundraising Goal]. Feel free to share [Link to your FundEasy Page] with your friends so that we can increase our movement within the community together.

Like us on Facebook [link to Facebook page] and Follow us on Twitter [link to @TwitterHandle] to stay connected.

 
Sample “We Missed You” Email:

Subject: We missed you!

We missed your participation in our #GivingTuesday campaign yesterday. There is a lot going on, we understand. The good news is that #GivingTuesday isn’t the only day you can get involved!

As a supporter of [Organization], we invite you to learn more about all the ways you can join us: volunteering [link to volunteer info], joining our prayer team [link to prayer calendar], and giving toward our end-of-year goal [link to Donation Page].

Thank you for your consideration in connecting more with [Organization]—both prayerfully and financially. Together we can make a difference!

[Signature]

P.S. Our #GivingTuesday page will be live for the next 30 days to help us reach our year-end goal of [Fundraising Goal]. Please share [Link to your FundEasy Page] with your friends so that we can increase our movement within the community together.

Like us on Facebook [link to Facebook page] and Follow us on Twitter [link to @TwitterHandle] to stay connected.

 
We know that there is a lot going on this time of year. That being said, we also know the important role that follow-up plays in setting up your next ask, so please feel free to use these samples and stay connected with your supporters.

Have a wonderful day and be blessed this #GivingTuesday!

 

Andrea Trudden
Andrea Trudden

 

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