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3 Things to Say the Day AFTER #GivingTuesday

Thursday, November 16th, 2017

3 Things to Say the Day AFTER #GivingTuesday
It’s Wednesday—the day after #GivingTuesday. I’m sure you are a little tired, and hopefully very encouraged from the results. Alas, as with all events, the day after is almost as important as the day of! This is the day your relationship grows.

To build on the #GivingTuesday momentum, there are three things you should communicate to your audience to connect them even more to your organization.

  1. Thank you!
    Be absolutely certain to thank each person who participated in #GivingTuesday both with their money and/or their time. (This can be done directly through your FundEasy account.)

    Thanking each person for their donation is important and helps connect them with your organization. The most effective thank yous are simple and authentic.

  2. Results
    People want to know that their money helps make a difference. Sharing the financial results makes an impact on those who participated. Be transparent here – they will appreciate the honesty and feel more connected.

    How did your organization’s campaign do? If you hosted a #GivingTuesday campaign last year, how does this year compare? What will the money earned do for your organization?

    Tell them what you plan to do with the money and/or how their donation helped prepare for the year to come to engage them further with your organization.

  3. We missed you!
    Not all of your donors are going to give on #GivingTuesday. (If they do, please contact me—I have a few questions I’d like to ask you about strategy.)

    So, take this opportunity on the day after to connect with donors who didn’t give and tell them how important end-of-year donations are for meeting your organization’s goals.

    Ensure them that they can get involved at any time and let them know the various ways how. Not all have the capacity to give financially, so this is a great opportunity to share the other ways they can get involved with your organization.


Each of these points of contact opens a door for you to continue the relationship with your audience and set the stage for your next effort—in this case, end of year fundraising. Take this opportunity to remind your supporters that the #GivingTuesday page will be open for 30 days so they can continue to help you achieve your year-end goal. Encourage them to share your page with your friends for greater reach.

The day after #GivingTuesday is essential in growing a relationship with your donors. Make a point to connect that Wednesday.


Andrea Trudden
Andrea Trudden


#GivingTuesday: Follow Up Email [Samples Included]

Thursday, November 16th, 2017

There are three things you should communicate to your supporters the Wednesday after #GivingTuesday: Thank you, results, and/or we missed you.

Each of these opens a door for you to continue the relationship with your audience and set the stage for your next effort—in this case, end of year fundraising.
Sample Thank You Email

Pro-Tip: Email directly from FundEasy and simplify the process.

Subject: You helped us reach our goal! 

Thank you for joining us this year for #GivingTuesday. Your prayers and donation helped us achieve our goal and we raised [Amount Raised] for our mission!

We were so blessed to have so many needs filled yesterday and we have more opportunities available to work alongside you. We invite you to learn more about volunteering [link to volunteer info], joining our prayer team [link to prayer calendar], and giving toward our end-of-year goal [link to Donation Page].

Thank you for your generous support—both prayerfully and financially. Together we’re making a difference!

“God is not unjust; he will not forget your work and the love you have shown him as you have helped his people and continue to help them.” Hebrews 6:10


P.S. Our #GivingTuesday page will be live for the next 30 days to help us reach our year-end goal of [Fundraising Goal]. Feel free to share [Link to your FundEasy Page] with your friends so that we can increase our movement within the community together.

Like us on Facebook [link to Facebook page] and Follow us on Twitter [link to @TwitterHandle] to stay connected.

Sample “We Missed You” Email:

Subject: We missed you!

We missed your participation in our #GivingTuesday campaign yesterday. There is a lot going on, we understand. The good news is that #GivingTuesday isn’t the only day you can get involved!

As a supporter of [Organization], we invite you to learn more about all the ways you can join us: volunteering [link to volunteer info], joining our prayer team [link to prayer calendar], and giving toward our end-of-year goal [link to Donation Page].

Thank you for your consideration in connecting more with [Organization]—both prayerfully and financially. Together we can make a difference!


P.S. Our #GivingTuesday page will be live for the next 30 days to help us reach our year-end goal of [Fundraising Goal]. Please share [Link to your FundEasy Page] with your friends so that we can increase our movement within the community together.

Like us on Facebook [link to Facebook page] and Follow us on Twitter [link to @TwitterHandle] to stay connected.

We know that there is a lot going on this time of year. That being said, we also know the important role that follow-up plays in setting up your next ask, so please feel free to use these samples and stay connected with your supporters.

Have a wonderful day and be blessed this #GivingTuesday!


Andrea Trudden
Andrea Trudden


#GivingTuesday Marketing Schedule

Tuesday, November 14th, 2017


Tuesdays are key in the #GivingTuesday campaign. On each Tuesday in November, we recommend connecting with your audience both via email and social media to make them aware of your campaign and your goal. (If you haven’t set up your free #GivingTuesday FundEasy page, click here.)

Below is our recommended marketing schedule for your #GivingTuesday campaign. If you set up your campaign after November 14, we suggest emailing your audience announcing your #GivingTuesday campaign as soon as your page is set up. Click here for sample email language for your use.


Social Media Schedule:
Tuesday, November 14:

  • Post: #GivingTuesday is just two weeks away! Please help us reach our [Fundraising Goal]. Every dollar helps! [Link to your FundEasy page]
  • Send email (sample email)

Tuesday, November 21:

  • Post: #GivingTuesday is just one week away! [Link to your FundEasy page]
  • Send email (sample email)

Monday, November 27:

  • Post: Tomorrow is #GivingTuesday! Our goal is [Fundraising Goal] and we are confident we can do it with your help. [Link to your FundEasy page].

Day of – Tuesday, November 28: 

  • Post: It’s #GivingTuesday! Please help us reach our [Fundraising Goal]. Every dollar helps! [Link to your FundEasy page]
    • Don’t be shy about posting and sharing updates throughout the day! Aim to post 4-5 times on Facebook, and every 2 hours on Twitter. (Click here for additional Social Media Samples for your use.)
    • Focus on lunchtime and after work – data tells us these are peak times for people to give.
    • Make sure to send updates about your goal and how your community can get involved.
    • Don’t just ask for funds. Be creative with your messaging and have fun with your campaign!

Wednesday, November 29:

  • Post: THANK YOU for helping to make #GivingTuesday a success! Your generosity brought in [amount raised] for the ministry! Our fundraiser page is able to accept donations for the next month, so if you haven’t given there is still time! [Link to your FundEasy page]


This is a sample marketing schedule for your use; however, please feel free to start your social media campaign via Facebook and Twitter as soon as you are set up. Click here for additional #GivingTuesday posts for your use.

This is a chance to highlight some aspects of your ministry. Take the opportunity to share a praise and/or ask for a prayer.

Thank you for taking part in #GivingTuesday this year.

Have a great day!


Crystal Velte
Crystal Velte


About #GivingTuesday
#GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in all 50 states and in countries around the world. This year, #GivingTuesday will be held on November 28, 2017. #GivingTuesday harnesses the collective power of a unique blend of partners to transform how people think about, talk about and participate in the giving season. It inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world. #GivingTuesday demonstrates how every act of generosity counts, and that they mean even more when we give together.

To learn more about #GivingTuesday, please visit:
#GivingTuesday Toolkit:–the-complete-toolkit

Use FundEasy for Free this #GivingTuesday!

Tuesday, November 7th, 2017


Our gift to you this Holiday Season is a free #GivingTuesday FundEasy campaign!

Use the Promo Code: Giving17 and follow our Step-by-Step guide to get your page ready to go! This offer is available to all organizations—new and existing customers of Ministry Sync!

What is #GivingTuesday?

#GivingTuesday is a global campaign dedicated to charitable donations. If your organization is not promoting this as a day of giving, you might be missing a golden opportunity.

This year’s #GivingTuesday is November 28. That’s coming up very soon. Using this free #GivingTuesday FundEasy campaign takes the burden of planning off your plate as it comes complete with ready-to-use graphics, step-by-step directions, and a clean, professional design to share with your community. You can be set up for this year’s #GivingTuesday in less than 15 minutes.

In addition to our gift of a $0 service fee, your donors will have the option to cover their processing fees — allowing you to raise money with zero expense!

This is NOT your typical giving page.

This is an event designed for you to share with your community and get people involved. Set a goal and use the tracking thermometer to keep your supporters aware of your progress.


We’ve developed special banners for your use to promote on both the campaign and social media. In addition, we have created a step-by-step guide to help you be ready to raise funds in less than 15 minutes. (Check out this sample #GivingTuesday page.)

Not a reader, no worries. We have developed a video tutorial as well.

step-by-step-cover YT-tutorial

Step-by-Step Instructions

Print and follow the directions and
you will be set up in no time!

Watch the tutorial

This 7-minute video will guide
you through the setup process.

Our goal is to help ministries succeed. We want you to have access to the tools needed in order to take the opportunity to connect with your community. Don’t let your to-do list stop you from reaching potential supporters.

People seek to get their charitable donations in before Dec. 31 anyway for taxes. Give supporters a chance to donate to you this #GivingTuesday!

Scientific research shows that the act of giving makes people happy. Allow people to experience some happiness by giving to a cause they love—yours!

How do I get set up?

  1. Set up your #GivingTuesday campaign in FundEasy today for free!
  2. Use the Promo Code: Giving17 and
  3. Follow our Step-by-Step guide to get your page ready to go!

This offer is available to all organizations, so please feel free to pass the code along!

Have a great day and may God bless the fruits of your labor this Holiday Season!

Andrea Trudden
Andrea Trudden

*All #GivingTuesday Campaigns include 2 hours of free tech support. Additional support is available at an additional cost. Donors are able to cover fees for any donations under $250.

Customer Benefit – $50 Referral Credit

Wednesday, April 26th, 2017

As a customer of Ministry Sync, you have access to unlimited *referral credits. That means for every new customer you bring in, your organization receives a $50 credit. There is no limit!

If you recommend Ministry Sync to six friends, and each of the new customers sign up, your organization will earn a $300 credit toward your next event!


*Cru, Fellowship of Christian Athletes, and Young Life ministries are not eligible for referral credit.

How does the referral program work?

When new customers sign up for an AttendEasy or FundEasy event, they have the opportunity to enter a name in the “How did you hear about us” and “Organization who referred you” fields under Additional Information. Simply make sure and tell them to put you as a reference and your organization will receive the credit.


How do I add a referrer?

You don’t need to do anything more than share your experience with your friends and colleagues.

We have heard so many amazing stories from those who have used our products, like Rebecca. You’re already using a product that saves you time and energy – you might as well share this knowledge and earn some credit as well :)


Andrea Trudden
Andrea Trudden


Heartbeat International Conference Giveaways

Wednesday, April 12th, 2017

Heartbeat International Conference

Are you going to the Heartbeat Conference in Chicago next week? We’ll be at Booth #102 and we’d love to chat with you! We also have some pretty awesome things we’re giving away, so stop by our exhibit and say “hi!”

Stop by Booth #102:

✔ Free iPad Drawing
✔ Free Event DrawingCrystal Velte
✔ $100 Off Your First Event

In addition, our very own Crystal Velte is speaking all about Walks in the Fundraising Dynamics track. Don’t miss her workshop, 4 Keys to Planning a Winning Fundraiser on Friday.


And the Winner of the Free Event is…

Wednesday, April 12th, 2017

Rebecca Klein of A Woman's Choice in Lakeland, Florida!!!


To celebrate our 10th Anniversary, we asked our customers to share with us how Ministry Sync has worked in their ministries for their chance to win a free event. We were blessed to have many entries to go through. Our staff voted.

Here’s the winning story:

I have been working in the pregnancy center ministry for 13 years now, and for 11 of those years have been involved in the planning of fundraising events–banquets and Walks for Life–in two different centers, across two states.  In my early years, we did not use Ministry Sync; we did things the “old fashioned” way–handwritten sign-up sheets, excel spreadsheets, etc.  Oy!  The work it took to keep track of everything, especially as the events grew. 

Then, a couple of years later, when I transitioned to a new center in a new state, I had the opportunity to use Ministry Sync for our banquet for the first time.  And from that point on, I knew I would never go back!!

Using Ministry Sync for our event revolutionized the way we could manage the data.  I found it completely user-friendly and effective for the task. I was blown away!  I couldn’t believe that this tool was out there while I was creating my color-coded excel spreadsheets, lol!  So now I have been using Ministry Sync for about eight years, and have grown with them as they have grown, adding new features and of course, the Walk for Life program.  It’s all been great.

Anyone in this area of ministry knows that our fundraisers are critical to the success of our mission.  To reach the women and men that we serve, to share the gospel and to save lives, it takes funding, and our events accomplish much of that.  So successful events keep our ministries going and help them to grow in the Lord’s work.  But more than that, using Ministry Sync enables us to give more attention to the things that matter most.  Because the programs streamline the process, less time is needed to manage data and events, allowing more time to be directed to serving the hearts and lives of those God brings to our doors.

I am thankful for Ministry Sync.  They have been wonderful to work with all these years.  They are not just friendly and helpful, they are like family to the ministry.  They are a part of what we do.

Rebecca Klein
Lakeland, Florida
A Woman’s Choice


Thank you, Rebecca, for sharing how Ministry Sync has helped your ministry over the past several years!

If Ministry Sync has touched your heart in any way or has helped your organization, we would love to hear from you. Please feel free to email me at These stories encourage our staff and remind us all of the work we are called to do.

God bless you!


Andrea Trudden
Andrea Trudden


What’s your story?

Monday, March 20th, 2017


To celebrate our 10th Anniversary, we asked our customers to share with us how Ministry Sync has worked in their ministries. For all of us, personally, this is so encouraging to see. We put our hearts into our work as we know you put your heart into yours. God has placed us each in a specific place at this specific time to make an impact. Here are some samples of how He is working through your ministries :)


In 2016, just seven years after beginning a partnership with Ministry Sync, our Walk raised $75,000. 2016’s Walk total represented a 369% increase over 2009’s Walk total–a testimony to the power of leveraging an online platform to raise funds.

We give thanks to God for how he has worked through this simple tool to impact and save lives in the metro-D.C. area.

– Leanna Baumer, Assist Pregnancy Center (Washington, D.C.)


Our team hosted our first fundraising dinner a little over a year ago and the whole thing was a bit overwhelming. Ministry Sync was recommended to us by Cru and we started using it and it really helped us! We went from feeling completely overwhelmed, not knowing how to keep up with RSVPs to feeling at ease after signing up with Ministry Sync.

This system especially helped our dinner go smoothly on the night of the event! We had several people come who never RSVP’d and we were able to make them feel welcomed by immediately finding a table for them to sit at with the AttendEasy program. Everyone there felt welcomed and cared for and a lot of that had to do with the ease of process of RSVPing and coming to the event. Thank you for making our dinner go smoothly!!

– Kimberly Casanova, Lonestar Epic Movement (Texas)


So, what’s your story?

How has Ministry Sync helped your organization with its mission? We want to know! Tell us your story and not only will you encourage others, but you will also be entered into a drawing to win a free event!


Have a great day!


Andrea Trudden
Andrea Trudden


The Celebration Continues…

Tuesday, February 14th, 2017


As customers have been sharing with us the impact Ministry Sync has had on their organizations, we’ve been so encouraged and we wanted to share some with you!

We received this story and it pretty much sums up why Ministry Sync exists:


We have been doing an annual fundraising banquet since 2004.  In the past, we would always mail out the invitations with an RSVP card to be returned.  As the RSVP’s would trickle in, we would create the dreaded spreadsheet to keep track of them all.  It was time consuming and very cumbersome.  We would also get A LOT of last minute phone calls to add folks in as they would run out of time to mail in their RSVP.

Check in at the event, therefore, was a nightmare as many would show up with no reservation or got left off of the spreadsheet. Then we would have to collect their personal information (mailing address, phone number and email address) right there at registration, which created long lines and impatient supporters trying to get in the door.

After our event, we would then have to take all of those lists and hand enter them into our donor base and hope not to make any errors while entering the information (and hope you could read everyone’s handwriting)… exhausting!!! We would typically have about 180 people attend and raise around $20k per event.

Once we switched to Ministry Sync…we wondered why in the world it took us so long to give it a try!  It streamlined our registration process so well and made the pre-banquet work a breeze!  The ease of advertising our event and posting it to our website made it easy and painless for our guests to get the information and sign up.  The best part… THEY ENTERED THEIR OWN PERSONAL INFORMATION that we could download into our donor program!   This sped up the registration process immensely and got our guests in the door and to their tables in no time.

The Banquet had a professional feel to it and theme from beginning to end through Ministry Sync and we have been able to grow our event to over 500 in attendance and raise over $120K last year!  After the first year of using Ministry Sync for our Banquet we were hooked!  We will never brave another event without using Ministry Sync!

Sarah Sheperis – Executive Director
Cabarrus Women’s Center (Concord, North Carolina)


Thank you, Sarah, for writing in and allowing Ministry Sync to partner with your ministry.

If you would like to share your story of how Ministry Sync has helped your organization (and be entered to win a free event, by the way), you can do so here.


Andrea Trudden
Andrea Trudden

Reflecting back on God’s Faithfulness over 10 years

Friday, November 4th, 2016

It’s very hard to believe that 10 years ago, Adam Stubbs and I (both Bible-school graduates with no business degrees) were traveling to our first Care Net Conference with only a small amount of cash to our names, 10 customers and no jobs! We knew there were a lot of prospects. We had done our research. We had a business plan. Still it was a risk, but aren’t all startups risky? Yet, we knew God was in it. We had seen God working behind the scenes and we knew He would provide for us. We knew that a lot of ministries could benefit from this software program called Ministry Sync.

Our wives, although they get little credit for it, were also taking a risk. You see, my wife Jennifer was pregnant with our 4th baby and Adam’s wife Brooke was pregnant with their 3rd. If Ministry Sync didn’t work, our families were at stake. Our wives were pretty much single moms for the first year or so and willingly so. Without them, Ministry Sync wouldn’t be here.

Jason and Adam at their First Care Net Conference

Jason's Family in 2007

Adam's Family in 2007

“But seek first the kingdom of God and his righteousness, and all these things will be added to you.” – Matthew 6:33.

We walked away from our first Care Net Conference with over 150 leads, and I remember saying to Adam on the flight home, “Well, at least we have something to do with ourselves!” A few months later, a friend of ours gave us an angel investment of $50k with no strings attached. The Lord had seen our faith and obedience and He provided. Adam and I split the money, 50/50. We were not used to living off of so little, but God provided every step of the way. In fact, we saw some amazing provisions during the first year — enough to fill a few journal pages!

Below are the first of five pages of amazing provisions the Lord did for us.

Galicinski Journal in 2007

On December 27, 2007, Moriah Rose Galicinski was born. Her birth was the only birth we didn’t pay a dime for. The name Moriah means: “The Lord will provide”. Needless to say, we had learned a very important lesson — we had learned to put our complete faith and trust in Jesus, for everything. We knew this in our heads before, but now it was real. We knew without a shadow of a doubt that God would provide our needs and that He had our backs. We just needed to follow His lead, no matter how hard it might seem.

It’s important to note that God didn’t make it easy for us. He provided amazingly, but Adam and I were working like slaves on a ship! We both had to work the phones in sales during the day, while prospects were available to call. Then we took a break around 6pm for dinner, said goodnight to our children and headed back to work by 8pm where we would be focused on software and business development. Many nights would end at 3am before waking up to do it all again. I remember practically begging people to use our software (there is a reason why I’m not in sales anymore #companyjoke). But, hey, when you literally have nothing but a handful of customers and time is ticking away, you get desperate 😂..

I think I could probably write a book on everything I’ve learned in the past 10 years. Everything from “How not to create a software company” to “How to build your own datacenter” to “Why datacenters aren’t worth it” to “Why deploying new features on Friday isn’t a great idea” to… well, you get the idea. Throughout it all, one thing has stayed the same — Ministry Sync is still a business that is dedicated to the Lord inside and out, and the Lord is still providing in amazing aways.

Celebrating the Past

To celebrate this great work the Lord has done, we put together a cool video and a 10th year anniversary website. So many of our customers are doing some amazing things with our products around the world that we wanted to take some time to share them with you! We also want to hear your story! If Ministry Sync has helped you accomplish your mission in any way, shape or form, we want to know.

Customer Growth 2006 - 2016

What’s in store for the future?

There are a lot of exciting plans for Ministry Sync’s future. Much of it is top secret of course, but there is one thing I can share with you. For the past 3 years, we’ve been focused on designing and building The New Ministry Sync. We went back to the drawing board and are in the process of reimagining a lot of our tools. Because the Ministry Sync toolset is so complex, this has been a huge undertaking and it’s taken us a lot longer than we expected. But I’m excited to announce that we will be releasing a free public beta of The New Ministry Sync starting sometime in January. More on that coming soon!

To God be the Glory!

Jason Galicinski
CEO – Ministry Sync

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